Direct To Consumer Your Own Brand

Multi-channel eCommerce represents a huge opportunity for your business. To effectively capitalize on this potential you’ll need the expertise, best practice processes, strategic & tactical know-how, execution power and sales growth capabilities that specifically address one or all of the eCommerce elements. We are here to tackle all your eCommerce needs and put you on an accelerated pathway to eCommerce growth and success.

We cover all stages for your direct to consumer eCommerce strategy. From planning, launch, marketing, sales, operations, logistics, to customer support & other eCommerce needs. We specialize in full-service eCommerce solutions with uncompromising focus on the success of your business and on maximizing your bottom line.

Some of the services we cover:

Direct to consumer eCommerce
  • Website and platforms integrations and set up (Shopify and many other eCommerce platforms)
  • Planning
  • Overall eCommerce & digital channels management
  • Sales & promotions
  • Digital marketing, advertising & demand generation (all digital channels)
  • Social marketing & Influencers Management
Operations, logistics, shipping & supply chain
  • Inventory & fulfillment
  • Pick & pack
  • Shipping solutions
  • Returns & refunds
Ecommerce software & tool integrations
  • Inventory management
  • Content management
  • Warehouse & fulfillment
  • Digital & Social Marketing tools
Other eCommerce needs
  • Product copy & content
  • Product photography, video and content production
  • Sales Tax
  • Customer Support

Direct To Consumer Ecommerce

We are your full-service solution to establish, improve, optimize, manage, generate demand for, and grow your direct to consumer eCommerce business regardless of your level of sophistication in this, or other, ecommerce channels. All you need is your product catalogue and your vision – our passionate team of Shopify & Magento experts, online marketers and eCommerce specialists will help you make everything else happen.

  • Evaluation & selection of the ecommerce platforms based on your needs
  • Integration with social commerce
  • Design & template customization
  • App Integration
  • Order management
  • Product content management
  • Website Sales & Promos
  • ERP integration
  • User Experience best practice
  • Benchmark Customer Service
  • Conversion optimization
  • Navigation, search, product pages optimization
  • Onboarding
  • Website Operations Management
  • Roadmap management
  • Website Development Services
  • Apps and add-ons
  • Product feed & catalog management
  • Automated emails
  • Demand generation strategy, management and execution
  • Search Engine Optimization
  • SEM/PPC/Google Shopping
  • Facebook Ads / Paid Social
  • Display, and Programmatic Advertising
  • Remarketing
  • Amazon Advertising
  • Email Marketing and Email Automation
  • Social, Community Management & influencers Managed Services
  • Content creation and management
  • CRM
  • Video strategy
  • YouTube advertising and marketing
  • Facebook messenger selling
  • Returns policies & processes
  • RMA tools and software integrations
  • Cancellations & refunds policies
  • Refund management
  • Charge-backs & disputes

Operations, Logistics, Shipping & Supply Chain

Regardless of the eCommerce channels your business is selling on, the inventory management, warehousing, fulfillment & shipping side of the business can get complicated and dramatically impact your profitability. We help sort out the logistics & fulfillment options, simplify the solutions, defining the processes and aligning the tools required for profitable ecommerce ops.

  • Assess 3PL vs. in house solutions
  • ERP integration
  • Fulfillment by Amazon
  • Shopify fulfillment
  • International fulfillment
  • Warehouse set up & processes
  • Cost effective warehouse tools and software
  • Receiving and transfers processes
  • Inventory and warehouse software & management tools
  • Pick, Pack & order management processes
  • Preparing inventory for Amazon FBA
  • Process Implementation
  • Packaging standards & best practice
  • Prioritizing orders for fulfillment
  • Labeling, tracking, invoicing
  • Shipping options
  • Shipping pricing
  • Shipping solutions, tools and software
  • Web-based shipping software integration
  • Shipping partners integration
  • Shipping based promotions
  • Small Parcel, LTL (Less Than Truck Load), Truck Load solutions
  • Returns policies & processes
  • RMA tools and software integrations
  • Cancellations & refunds policies
  • Refund management
  • Charge-backs & disputes

Ecommerce Software & Tools

Cloud based software has introduced a plethora of cost effective and efficient tools that allow eCommerce businesses to operate more profitably without the need for large technology or infrastructure investments. We help eCommerce businesses sort through the noise and select, integrate and manage the most suitable and cost-effective tools for their business.

  • Multi-channel inventory management solutions (Branded websites, marketplaces, FBA, dropshipping)
  • Inventory cost control and purchasing decision
  • Integration with shipping , warehousing, accounting solutions
  • Optimize order fulfillment
  • Receiving, transfers, multi-warehousing
  • Site content management on site’s ecomm platform and template
  • Advance onsite personalization and recommendation
  • Multi channel product content management and product content production & distribution
  • Leveraging centralized cloud base content management solutions
  • Purchase orders & receiving
  • Locations and bins
  • Pick & Pack
  • Packaging, shipping, tracking
  • Stock take
  • Scanning & barcodes
  • Integration with platform, inventory management, shipping solutions
  • Email platforms
  • Social management tools
  • Product feed tools
  • Analytics solutions
  • Social commerce tools
  • Influencers marketplace
  • Affiliates marketing platforms
  • Site search, SEO, CRM and recommendation tools
  • Re-marketing tools

Other Ecommerce Needs

Ecommerce Pathways Inc. can help you save time and money, avoid mistakes, missed opportunities, and optimize your time to market, conversions and overall sales and profitability by properly managing the following important items:

  • Product copy and content best practice
  • Optimize conversion through product copy and content
  • Product copy production and management
  • Set up photography studio for eCommerce
  • Cost effective equipment and processes set up
  • On-model, Off-model photography and product video
  • Understanding Nexus and sales tax as it applies for online sales
  • Sales tax set up on brand site
  • Sales tax set up on amazon, marketplaces & retailers’ sites
  • Software solutions and tools
  • Helpdesk & ticketing system
  • Social media customer support
  • Chat, messenger solutions
  • CS processes and best practice
You Are:

A Brand, Manufacturer, Wholesaler, Retailer, Distributor, Importer/Exporter:

  • Getting started or relaunching on any of your ecommerce channels?
  • Need to fix, improve, optimize any one or multiple ecommerce channels?
  • Need help managing resources & processes for rapid ecommerce growth?
Save: time & money
Avoid: costly mistakes & missed opportunities
Leverage: our experience, knowledge & connections
Grow: with Ecommerce Pathways

Talk To Us

Contact Us To Schedule A Free Consultation